A 2016 Forbes report found that millennials “put an emphasis on CSR, have a great reverence for the environment, and place higher worth on acquiring experiences than material things.” Seeing as millennials are set to make up three-quarters of the workforce by 2025, it makes sense to keep them engaged and on board. But this isn’t as difficult a conundrum as it may seem.

Although it may seem that way, millennials don’t actually have the luxury of choosing where they work in today’s market, but they are driven by the genuine desire to have purpose and live purposefully. This is perhaps the biggest difference between millennials and the generation before them, and something important to remember when greening your company.

When it comes to revising and implementing green strategies, remember that socially aware millennials are committed to sustainability, climate change, equality, and peace. Try to stitch these elements into the fabric of your sustainability strategies and implement digital transparency at the same time. A good place to start is your energy provider. Energy consultancy Geo Green Power reports a surge in the number of businesses moving toward sustainable energy options in recent years.

Explain why. Why are you sending your customers this survey? Be transparent about what you are trying to achieve. For example, if you are considering adding a new product to your line, tell them that you value their feedback and genuinely want to know what they think about it.

Be specific. Keep the focus of the survey narrow and limited for the best and most in-depth responses. Be strategic and spend time determining what you want to accomplish before crafting survey questions.

Keep it short. Next, limit question count, and keep it focused. The longer the survey, the less likely people are to complete it. Aim to keep the survey under five minutes long.

Begin with “yes.” Ask the “easy stuff” up front. Save open-ended questions for the end of the survey, where you’re more likely to actually receive open-ended responses.

Speak simply. Make sure you are using terms that your audience can easily understand. Avoid any niche industry or internal company jargon. For things that are difficult to describe, consider including images or video to help clarify while keeping the overall survey content to a minimum.

Keep it consistent. Keep scaled responses consistently formatted. If you’ve always used “strongly agree” on the right and “strongly disagree” on the left, check to make sure that this is consistent throughout.

Target. Now, narrow the focus for the target audience receiving your survey and align it with your overall survey goals. If you are polling all customers, make sure you are choosing a representative chunk of your database to survey so that the results are not skewed toward one demographic.

Reward. Incentivize respondents to complete your survey with a small token of appreciation or coupon toward their next purchase.

Pick at the right time. Once you’ve heard positive feedback and built a good working relationship with a client, you can mention that the “best tip” is a good referral (especially understood for business during these tough times). Catching them at the pinnacle of delight is the optimal time to request a referral.

A gentle touch. Be mindful to approach your client in a delicate way: remember that you are asking your client for a favor when asking for a referral. Thank them for their business, and make mention of the specifics of what was memorable about the work you did for them.

The art of “the ask.” Be specific and make it easy on them. This specificity is in gently telling them what you’d like them to say and where you’d like them to say it. For example: “Thank you so much for your positive feedback! It makes me so happy that we could do an excellent job and put your mind at ease! If you have a moment, I’d really appreciate it if you’d write a Google business review that echoes what you mentioned about how we exceeded your expectations and delivered everything on time.”

Attitude of gratitude. Be flattered by their referral. Send a small token of appreciation, however big or small, to thank them for taking the time to not just give you their own business but also to help elevate your brand awareness while, hopefully, bringing in a new customer.

Be seen. Increase traffic to your various social media profiles by simply updating your descriptions or profile pictures or by bulking up what you’ve selected as your interests. Consider understanding and integrating popular industry hashtags into your profile as well. Tailoring your social media around these hot topics increases your profile’s ranking in searches to get you more visibility.

Be valuable. Networking has always been a delicate dance; this is no different online. Remember that building relationships is about being relational. This principle is even more strict when it comes to virtual networking. Never approach a new contact with a transactional hard sell. Relationships take time to build, so come to the table with genuine interest and questions, or come to the table providing tangible value.

Be heard. It’s time to put yourself out there! Offer to be a speaker on a panel, offer to write a few articles for industry-related publications, or even start your own blog. Take every opportunity to build your brand’s equity while building new relationships. You are proud of what you’ve created; it’s time to literally “come to the table” to share the value of your own business experience!

Learn to earn. Annual conferences and professional and continuing education (CEU) courses have also adapted to virtual platforms. Learning-centered events where you are able to interact with attendees are optimal for making new contacts. Don’t be afraid to reach out to fellow attendees or conference speakers if you have a genuine interest in the subject matter.

Master the “icebreaker.” Creating a well-crafted digital point of contact is not an easy task. Again, remember to think relational (and not transactional). During these tough times, a simple “Checking in, how are you doing?” is a great way to foster friendships with fellow business owners who could use a kindred entrepreneurial spirit for both emotional and tactical support.